The Hidden

Colour

Signal Green

HEX
RGB
CMYK

Black

HEX
RGB
CMYK

White

HEX
RGB
CMYK

Paper

HEX
RGB
CMYK

Grey 700

HEX
RGB
CMYK

Grey 300

HEX
RGB
CMYK

Mist

HEX
RGB
CMYK

Click any value to copy it. CMYK values are screen conversions; confirm print values with the printer.

Contrast

  • AaBlack on Signal Green15.5:1AAA
  • AaSignal Green on Black15.5:1AAA
  • AaBlack on Paper18.6:1AAA
  • AaWhite on Black21.0:1AAA
  • AaGrey 700 on Paper7.1:1AAA
  • AaGrey 300 on Black11.1:1AAA
  • AaGrey 700 on Mist5.7:1AA
  • AaSignal Green on White1.4:1Fail
  • AaSignal Green on Paper1.2:1Fail

WCAG 2.2. AAA is 7:1 and AA is 4.5:1 for normal text.

Typography

Aa

Lexend

Regular 400SemiBold 600Bold 700ExtraBold 800

Type scale

Display

Every brain

Heading 2

Our plan

Heading 3

Latest news

Heading 4

In the press

Lead

We uncover the stories and the data

Body

Research to uncover the truth. Campaigns to shift understanding.

Label

October 2026

Shape

Marker border

3px black on every closed shape. No open rules or hairlines.

Radius

card 6px · photo 8px

Hover lift

Up and left 2px onto a 4px hard black shadow.

Spacing

Gutter
16px
Grid gap
32px
Band padding
80px
Section spacing
160px · 96px mobile

Components

Navigation

src/components/Nav.astro

Collapses to a menu button below 1024px.

Numbered list

src/components/PillarItem.astro

For black bands.

  1. 01

    Research

    We uncover the stories and the data

  2. 02

    Campaigns

    We share what we find at scale

Photo frame

src/components/PhotoFrame.astro

Square, 8px radius, tilted ±2°.

Signup form

src/components/SignupForm.astro

Live count

src/components/Counter.astro

5,000+ people have joined the mission